Create a Facebook Business Page – In the lead-up to the 2020 elections, we’ve seen a rise in social media activity by politicians, political parties and others interested in political discourse. While these efforts may have been driven by an interest in getting their messages out there, they have also provided a useful case study of how businesses can use social media to market themselves.
That’s because many of the most noteworthy examples have been Facebook Business Pages, the platform where organizations and businesses can create a presence for their brand, product or service. These pages are accessible only to users who have linked their accounts to an official business entity such as a corporation or organization (not personal profiles).
With that in mind, if your small business would benefit from creating a Facebook Business Page and you meet the other eligibility requirements listed below, read on to learn how you can get started:
What You Need to Know About Facebook Business Pages
Before you get started on your Facebook Business Page, it’s worth understanding exactly what these pages are and why businesses might want to create them. Here are some of the most important things you should know about Facebook Business Pages:
– Facebook created Business Pages as a tool for businesses to advertise, build a brand and connect with potential customers.
– Business Pages are a place where brands can share updates, post photos and videos, and offer information about their products and services.
– Facebook Business Pages are designed for businesses of all sizes, from small mom-and-pop shops to major multinational corporations.
– All businesses have to do to create a Facebook Business Page is click a button and fill out a form. There is no cost involved, which makes them accessible to even the smallest of ventures.
– Businesses can connect their Facebook Page to the pages of other social media sites, such as Twitter and Instagram, to promote themselves and their products on multiple platforms.
Create Your Facebook Business Page
If you are ready to create your Facebook Business Page, follow these steps: – Log in to your Facebook account on a computer, and select the “Business” option at the top of your screen.
– Click “Create a Page” in the top-right corner of your screen, then select the type of page you’d like to create. Facebook offers options to create pages for brands, products, services, apps and events.
– Select the category that best describes your business.
– Fill out the form to create your page, and select the category that best describes your business.
– Add a title for your page; this will be the name that shows up at the top of your page as well as in people’s news feeds.
– Add a description for your page; this will appear below your title when someone clicks on your page.
– Add your contact information so people can get in touch with you.
– Add your logo. You can click and drag the image file into the section where you see the “Drag an image onto the page” prompt.
– Click “Create Page” to finish.
Add an Image and Photo Gallery
After you’ve created your Facebook Business Page, you can start adding content that will help you build your brand and engage with your customers. One of the most effective ways to do this is with a photo gallery.
There are a few simple steps you need to follow to add a photo gallery to your Facebook Business Page:
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- – Click the “Add a Post” button at the top of your Page.
- – Select “Add an Image” from the drop-down menu and click “Continue.”
- – Click the “Create a Photo Gallery” button.
- – Upload your images and click “Add” to add them to the gallery.
- – Click “Create” to finish.
Facebook will automatically create a gallery for you, and you can click and drag the images to rearrange them to suit your needs.
Add a Welcome Message
The welcome message on your Facebook Business Page is the first thing a Facebook user will see when they look at your page. This is an opportunity for you to make an impression that will help you drive engagement with your target audience.
One of the best ways to do this is with a social media content strategy, which includes a welcome message that introduces your brand and lets visitors know how they can get in touch with you.
You can find the welcome message option underneath the “Write” button on your Facebook Business Page:
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- – Click the “Write” button on your Facebook Business Page.
- – Select “About” and then “Welcome.”
- – Enter your welcome message and click “Save.”
Add a Video
Videos are one of the most engaging forms of content that businesses can share on their Facebook Business Pages. They can be an especially powerful tool for engaging an audience if you create an explainer video, which is a short video that explains your business, product or service in an easy-to-digest format.
When you create an explainer video and share it on your Facebook Business Page, you give users a quick snapshot of what you do and how your product solves their problems. Some businesses choose to host their videos on YouTube, but Facebook allows you to host videos directly on your Page, making them more accessible to visitors on the social network.
Images are great for grabbing attention and creating an emotional reaction, but Facebook users respond well to videos that present information in an easy-to-understand format. An explainer video can be an effective tool for driving engagement and increasing your page’s reach.
Add a Call-to-Action Button
A call-to-action button is a simple way to direct your Facebook followers to the next step in their journey with your brand. This is often a place where businesses start with their Facebook marketing strategy, especially if they don’t know what else to do on their page.
A call-to-action button on your Facebook Business Page is a valuable tool for driving engagement with your business, but only if you use it correctly. One of the most effective ways to use a Facebook call-to-action button is to offer a discount or coupon to encourage people to act on their interest in your brand.
Add Basic Information About Your Company
The last step in setting up your Facebook Business Page is to add basic information about your company. This includes details such as your location, website and contact information.
These are essential pieces of information to include on your Facebook Business Page because they allow your followers to learn more about your brand and find out how to get in touch with you. Only 9% of businesses have a Facebook page, but 70% of consumers are more likely to purchase from a company if they have a Facebook page.
With a Facebook business page, you can build a community around your brand, promote your products, and generate leads for your business. A Facebook business page is free, and it only takes about 15 minutes to create one for your business. So what are you waiting for? Get started on creating a Facebook business page for your business today!
